Paul Furse has built a distinguished career in sales and leadership roles, spanning over two decades across various industries. As the Director of Channel Sales, Americas, at Scodix since January 2021, Paul plays a crucial role in driving innovation and change within the print industry, emphasizing the importance of differentiation and customer experience. Prior to Scodix, he served as the International Director of Industrial Sales at Konica Minolta, where he led strategic business initiatives and coached sales leaders, significantly contributing to revenue growth. Paul’s commitment to innovation and sustainable technology has made him an influential figure in reshaping the future of the print industry, while his expertise in leadership, international relations, and sales strategy underscores his continuous success in various executive roles.
Throughout his career, Paul has demonstrated his aptitude for transformation and change management. His tenure as Vice President of Sales at Zeno Imaging, a strategic role focused on stabilizing teams and performance, reflects his proficiency in creating efficient and profitable operations, preparing the company for future endeavors. Paul’s commitment to growth and innovation is evident in his role as Director of Production Printing Solutions at Dahill, where he was instrumental in launching new product lines and driving cultural change. His dynamic career also includes his time as the PPBG – Regional Solutions Development Manager at Ricoh Business Solutions and Senior Application Specialist at Konica Minolta Business Solutions U.S.A., Inc.
Paul’s journey from Managing Partner at Signs By George / Furse Priority Printing / FP Marketing & Design to his current position at Scodix underscores his unwavering dedication to business and marketing, consistently adapting to the evolving landscape and pioneering innovations that meet new requirements and unarticulated needs. Paul Furse remains a visionary leader who focuses on shaping the future of the digital print enhancement industry, offering high-end, personalized print solutions that enable businesses to thrive and prosper in a rapidly changing market.
Scodix is a leading force in the fast-growing trend of digital print enhancement becoming a mainstream, in-house process. As pioneers in this field, they provide converters and Print Service Providers across various print sectors with an economical, productive, and eco-friendly solution for enhancing print applications with decorative embellishments. Their Scodix Ultra Series presses offer a wide range of Scodix applications, reducing environmental impact while boosting job productivity, and they have a strong global presence with over 360 installations worldwide. As the world’s leading provider of digital print enhancement presses, Scodix is committed to reshaping the future of print and providing a unique, cutting-edge print experience.
Chris: Well, hello, everybody, and welcome to the Think Factory podcast. And we’re live on the floor at Printing United Expo in Atlanta here for the Printing United Expo 2023. And I’m really excited to talk to Paul first from Scodix and he’s the director of Channel Sales for the Americas. Welcome.
Paul: Hi. Thanks for having me.
Chris: So, folks that have checked out the podcast in the past may have seen one of Paul’s colleagues, April Lytle, who talked a lot about some really exciting things at Scodix, in particular, the embellishment business, which I have to tell you, Paul, I find it really, really interesting because the whole, I know that’s the psychology of packaging and print. When you can touch something and feel something special about the embellishment that Scodix can provide, to me, it really lends a really lends a lot to the value of the product or the perceived value of the product that’s in that packaging.
Paul: Absolutely. And it’s not just the perceived value, but it’s the perceived ownership as well. So from a retail standpoint, when you’re walking down the aisle and you lift that product up off the shelf, you interact with it, you look at it. But when there’s a texture to it and you have that that other sensory experience of touch, your perceived ownership of that product and your desire to own it, put it in your cart and buy it become that much more greater. And that’s really a big driver for us on the packaging side of things, as well as any really real marketing communication in that regard.
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