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Jennifer Ventola is a dedicated Director at OUTFRONT Media, bringing a wealth of experience in the
Out-of-Home (OOH) and media buying industry. Over the course of her career, she has proven herself as a dynamic professional with expertise in operations, production management, and client service/sales. Based in the vibrant Greater New York City Area, Jennifer has been an integral part of the OUTFRONT Media team since February 2019, where her strategic leadership has played a crucial role in the company’s success.
Prior to her current role, Jennifer held key positions that further enriched her professional journey. As the VP of Operations at Kroma Printing Industries from June 2017 to January 2019, she successfully managed operational functions, contributing to the overall efficiency of the organization. Before that, as the Director at Metro Media Technologies from March 2014 to June 2017, Jennifer showcased her versatility and adaptability in the ever-evolving media technology sector, solidifying her reputation as a competent and results-driven professional. With a track record of accomplishment in each phase of her career, Jennifer Ventola continues to make significant contributions to the dynamic landscape of the media industry.
OUTFRONT Media, a pioneering North American media company, revolutionizes advertising through the synergy of creative excellence, strategic locations, and intelligent audience data. Positioned at the heart of communities, OUTFRONT fosters deep connections between brands and millions of daily media consumers, recognizing the pivotal role in driving cultural impact. With a commitment to truth, trust, and transparency, OUTFRONT stands as a certified Great Place to Work, named among America’s Most Responsible Companies, and continues to lead the industry by deploying digital at scale and embracing cutting-edge technologies.
Chris: Yes! It’s Chris Santomassimo yet again at the Printing United Expo in Atlanta. And we’re live on the floor of the Think Factory podcast, which is powered by OGC Solutions. And as I said earlier, in one of our recordings today. It’s pretty cool when you get to bring friends onto the podcast, and that’s what we’re doing right now. Really lucky to bring on Jennifer Ventola, who’s the Director of Production services for Outfront Media, one of the top three out-of-home media companies in the country. So, Jennifer, welcome.
Jennifer: Thank you. Thank you. I appreciate you having me.
Chris: Oh, it’s great.
Jennifer: Nice to see you again.
Chris: Oh, you, too. And I got to pleasure of watching Jennifer do a panel presentation. And that’s where we sort of met and got to be friends. So here are at Printing United. Jennifer’s kind of in an interesting role because she’s not a printer anymore and she’s not buying equipment anymore. But she’s here because of being associated with prints. Love to have you tell everybody what you do and talk about OUTFRONT and why the show is really interesting.
Jennifer: All right. Well, OUTFRONT Media, as you know, is an out of home media provider and they’ve been in business well over 40 years, 50 years. They’ve gone from 2 to 3 different iterations of who they are. And now they’ve they’ve been a public company since 2014. They have billboard assets, transit assets, and mobile assets across 38 markets nationally. So, my role and responsibility to the company is they the assets that they hold. I basically make sure we provide printing assets for them if needed. So, a lot of media buying agencies handle their own print production, but a lot of people don’t. And so, you know, our role is to offer a turnkey solution to them, whether they need creative, whether they need, you know, production, installation, all those things come along with the media space. So, we do that for them as a turnkey service. So, my role now is to make sure that our printing quality is vetted and the vendors that we use are vetted and the technology is advanced. You know, printing quality is good, materials are top notch, those sort of things to make sure that there’s no liability on our company and we’re giving the best possible product. So, something like this is such a huge platform for me to come and look and see what’s new and exciting and different in finishing and technology. So I love it.
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