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Amber Freeman brings over a decade of invaluable experience to her role as VP of Business Development at PCM Integrations, having joined PostcardMania in 2008. With a proven track record of excellence, she ascended through the ranks, serving as Senior Sales Manager for four years before assuming the role of Manager of Sales Administration. Throughout her tenure, Amber has demonstrated unwavering dedication and expertise in driving sales growth and fostering strong client relationships, contributing significantly to the company’s success.
In her current capacity as VP of Business Development at PCM Integrations, Amber continues to excel, leveraging her extensive background to spearhead strategic initiatives and forge new partnerships. Her relentless commitment to excellence and her adeptness in navigating the dynamic landscape of business development have been instrumental in solidifying PCM Integrations’ position as a leader in the industry.
PostcardMania, a pioneering force in postcard direct mail marketing, offers a comprehensive suite of services including graphic design, printing, mailing list acquisition, and mailing services. Evolving beyond traditional offerings, they now provide cutting-edge solutions such as landing pages, websites, email marketing, PPC, and video production, all aimed at maximizing ROI for their clients. With a rich history dating back to 1998, PostcardMania has grown into a thriving Inc. 500 company with a dedicated team of over 320 professionals, headquartered in Clearwater, FL, and recognized for their invaluable marketing insights and exceptional service.
Chris Santomassimo: I’m your host, Chris Santomassimo, and I’m excited to be today with Amber Freeman from PostcardMania. Amber is the VP of Business Development for PCM Integrations. So welcome to the podcast, Amber.
Amber Freeman: Thank you, Chris. Very excited to be with you guys today.
Chris Santomassimo: Well, we’re excited to have you because, you know, postcard mania is no new entrant to this world of direct mail and omni channel marketing, for sure. So what I wanted to do was give you a chance to to tell the folks listening just about the company and you know what your focus is.
Amber Freeman: Sure. I’d love to. Yeah. So, you know, postcard mania. We’ve been around since 1998, though, over 25 years now. I personally have been with the company for going on 16 years. You know, we really we really position ourselves as a full service marketing company. We are, we are. We do everything omnichannel, everything from any type of print media you can think of that lands in someone’s mailbox to custom built websites, in-house design services, social media, Google ads, etc.. You know, we’ve realized over the years how important it is for all of those channels of marketing to be to be the same your branding has to match. Everything needs to make sense. Otherwise you’re kind of wasting your money. You’re doing those different channel because people don’t recognize you. And that’s the whole point. Brand recognition. So yeah, I mean, that’s pretty much us in a nutshell. We’ve recently grown into the tech space, so in addition to being a full service marketing company who has kept all of our printing in-house over the years with multiple different presses, now we are in the API Solutions space, tech space now where we’re also working with a lot of fast companies and helping those guys offer direct mail services, white label, and we’re the print engine behind that.
Chris Santomassimo: So let’s break it down a little bit. And we know what just by the name postcard mania, you focus on postcards and direct mail. We are going to a number of podcast episodes about direct mail companies like yours, you know, namely folks that are putting all kinds of marketing brochures, marketing materials into the mail. And I think everyone would agree that the so-called old school direct mail is here to stay, and it actually is a really strong marketing vehicle. We want to talk a little bit about the staying power.
Amber Freeman: Definitely. Yeah, you’re right, Chris. It’s just easy. The easy answer is it’s a tangible male. So, you know, two parts to that. One is when you’re really trying to get in front of a more niche audience and maybe you’re a pediatric dental office and you really need to make sure you’re getting in front of homes with children versus just blanketing an area. In the online space, you’re sending pieces of mail or postcards, letters to a mom or a dad who is getting home from work, checking their mail, getting their kids out of the car. They’re busy. They have ten, ten things to do. They have to go make dinner, let the dogs out. So everybody has to check their mailbox. Everybody doesn’t have to read their emails. I personally don’t. I get tons and tons of emails into my personal inbox and I must delete them most of the time. But when that mom or dad is home for the day and they’re checking their mail, they have to give each piece at least, what, 1 to 2 seconds before they decide to keep it or throw it in the trash. So I really think that’s the simple answer. You know, you’re going to get seen no matter what. And the tangible piece allows that parent to stick it on the counter, throw it in the junk drawer, hang it on the fridge and go back to it when they have time to think with it. So if it’s any type of service that, you know, is interesting to them or communicates to them or something they’ve been thinking about recently, they don’t have to stop what they’re doing and make a decision right now. They can save it for later. And that really is, I think for me, why direct mail has such a staying power. It’ll never go away, you know?
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