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Sam Campitella is an accomplished Senior Executive currently serving as the President of Vivid Impact, where he leads the charge in redefining multi-location marketing across retail, healthcare, and spirits sectors. With a remarkable track record of consistently surpassing business objectives and strategic targets, Sam’s ascent to this pivotal role reflects his exceptional leadership and performance. Over his seven-year tenure at Vivid Impact, Sam has not only demonstrated unparalleled expertise in local marketing management but has also ensured the seamless execution of on-brand campaigns, driving outstanding ROI for clients while alleviating typical marketing stress.
Prior to his role at Vivid Impact, Sam held pivotal positions in renowned organizations, including serving as the Vice President of Sales at Vivid Impact and as a District General Manager at Shred-it, where he adeptly managed operations and sales across multiple locations, driving significant revenue growth and fostering strong client relationships. With a relentless commitment to excellence and a deep understanding of business dynamics, Sam’s journey from managing operations to steering the helm at Vivid Impact is a testament to his strategic foresight, dedication, and unwavering pursuit of excellence. As an active member of the Young Presidents’ Organization (YPO), Sam continues to inspire and lead in the realm of multi-location marketing, shaping the industry landscape with innovation and tailored solutions that prioritize client needs and drive transformative results.
Vivid Impact is a company dedicated to redefining multi-location marketing across retail, healthcare, and spirits sectors. With a firm belief in making the world a better place, they’ve pioneered innovative solutions to ensure on-brand campaigns across diverse locations. From hosting successful charity events like the Vivid Impact Charity Classic, benefiting organizations such as The Lesley and Rhyan Prather Foundation, to providing tailored marketing strategies, Vivid Impact is committed to building community and driving positive impact through their work.
Chris Santomassimo: I’m your host Chris Santomassimo and the podcast is powered by OGC Solutions. I’m really excited today to talk with a really strategic leader in the print business, which is not uncommon. But Sam Campitella, who you’re going to meet in a moment, is is one of those leaders. What we’re going to talk about today is his company. He’s the president of Vivid Impact in Louisville. So good morning, Sam, and thanks for joining the podcast.
Sam Campitella: Good morning. Thanks so much for having me, Chris.
Chris Santomassimo: You’re welcome. And I really appreciate you joining us. You know, just to get started, Sam, I’d love to hear where Vivid Impact has come from. But, you know, I think one of the themes I want to talk about today, maybe two of them are really this strategic approach that you and your team have taken to not only developing the business, but also developing your people. And then secondly, that strategic approach in terms of how you’re serving your customers. So take it away, Sam. I’d love to hear about the impact.
Sam Campitella: Sure. So Vivid Impact is a MarTech business. So we utilize marketing technology on the front end to enable the print journey. So it’s not that we forgot about print, but we’ve invested heavily in the front end of our business. So we have a large design team with an agency attached to the business. In addition to that, we carry developers on site within our business. So that’s been a huge benefit for us as we’ve continued to grow our partnerships. The company has actually been in business. This is our 50th year. The Nation, thank you very much. It started as a commercial print business and the vision of the founder was to turn it into more of an agency marketing technology based business. So it’s been an evolution and it’s not been easy, but we feel like every year we’re getting closer and closer to where we wanted to get to. That said, the young, just like the founder, was thinking about marketing technology before. That was the thing. It yeah, I mean, he was, he’s been forward thinking for some time and I certainly pass that along to our leadership team to that. Fantastic. So some of the things that have benefited us have really been targeted selling. So we, we work in three different sectors. The business is very involved in health care, convenience and retail and the spirits business. Given the fact that we’re in Louisville, Kentucky, it’s great that all three verticals have been doing so well in today’s business environment. But when we went away from a model that said, Hey, we’re going to be transactional based and we’re going to focus in on Prince instead of looking at the value of what we can expand with in areas that we have a proven track record, it made a huge difference. So the targeted approach to health care, convenience, spirit, it’s been a game changer for us.
Chris Santomassimo: So how have the site really work in terms of how you approach? Is it more of an industry or a sector approach?
Sam Campitella: Our approach has always been, at least in recent years, has been to wrap a team around a customer that is programmatic in nature so we can depend on their work consistently week over week and we’re an extension of their business. So that’s really what we target within those sectors. If we can do that, we add a lot of value. We’d love to be able to tie in creative design video animation. In addition to that, we’ve got technology applications beyond your standard digital storefront. So when you have custom developers that are on site, you can design the user experience of the of the portal that they’ll be ordering through. And then you can have your creative team log their brand standards, which has been incredible for us. In addition to that, we’ve been working on proprietary software to serve the retail and convenience industry for some time. We’re on iteration two of it, so it’s now called Precision Pop 2.0. We really believe it’s game changing and the industry’s best software.
Chris Santomassimo: So when you talk about serving the convenience and retail businesses with a you know, with an on demand print model, what kind of things that they order and, you know, how does it all work in terms of how you bring the technology together with the print?
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