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Bill O’Donnell is a seasoned Regional Sales Engineer at FlexLink Systems, Inc., where he has excelled for over 19 years. Based in the Greater Philadelphia Area, Bill specializes in technical sales and comprehensive territory management across a variety of industries. His role involves designing and implementing solutions that enhance manufacturing efficiency for his clients, which include prominent companies in the food, pharmaceutical, life sciences, and packaging sectors. Bill is known for his collaborative approach, enabling him to build long-term relationships and effectively address production challenges at all organizational levels.

Before his tenure at FlexLink, Bill honed his skills as a Sales Engineer at Exonic Systems, where he managed territory growth and successfully onboarded OEM and end-user accounts. His efforts resulted in significant expansion and integration of automation components and services. Prior to that, as National Sales Manager at Sefar, Bill led a sales team to recover lost accounts and promote value-added products in the CD/DVD manufacturing and hybrid circuit markets. His leadership contributed to returning the division to profitable growth.

Bill’s extensive experience also includes a six-year period at AutomationSolutions International as a Senior Sales Engineer. In this role, he managed territories and developed motion control components and integrated systems. He was instrumental in creating unique automation systems with key customers and teaching in-house motion control classes. Throughout his career, Bill has consistently demonstrated expertise in Customer Relationship Management (CRM), mentoring, and developing tailored automation solutions, making him a trusted advisor in the manufacturing industry.

FlexLink provides comprehensive automated production flow solutions, ranging from individual conveyor components to complete turnkey systems. Their offerings enable the optimization of material and information flows across production processes, whether for small installations or entire sites. With FlexLink, businesses can enhance efficiency and streamline operations at every scale.


Chris: Welcome back to the Think Factory Podcast, powered by OGC Solutions. I’m your host, Chris Santomassimo, and I’m here today with my friend Bill O’Donnell from FlexLink who welcome to the podcast.

Bill: Why thanks, Chris. Nice to be here.

Chris: And you told me that your your kids and your wife think you’re cool now that you’re a podcast star.

Bill: Yes, indeed. I have two teenage kids, one heading off to college soon. And I told them I’d be on on a podcast and they looked at me funny and wondered if I’d used the correct word. But now I assured them it’s a podcast and it will be available on the internet. So I’ll. Hey, if this works out well, maybe I’ll just do a series on your early impression. That would be magnificent. Pretty cool, right? That will be great. Yep.

Chris: So, Bill O’Donnell is a sales engineer with flex length companies called Croatia. But I’d love to hear a little bit about FlexLink and some of the things you’re doing in the packaging industry. Sure, sure. No problem.

Bill: Well, Flex Link has been in business for a long time. Over 30 years began in Sweden as a division within SKF, the bearing company, the folks that make ball bearings essentially for cars, trucks planes, boats, all those things. And internally in Sweden, they needed a way to transport pieces of bearings from machine to machine-to-machine grinding, polishing, cleaning, measuring, etc. And it was all done by hand. A person would take these pieces from machine to machine, and a few enterprising, very intelligent engineers there invented flex link, invented our conveyor system in order to solve that problem. And they used it in-house for years and then realized there was most likely commercial applications for this, that the larger world could benefit from this.

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