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Deena Cohen is a driven and innovative professional dedicated to leveraging mobile technology to enhance people’s lives within their communities. Her career spans over two decades, marked by a passion for improving recovery and well-being through increased human touchpoints. Deena’s ambition and self-motivation have fueled her dynamic roles in various organizations, where her energy and commitment to getting the job done have made significant impacts.
Currently, Deena serves as the Director of Community Affairs and Relations at GoMo Health in Asbury Park, New Jersey, where she has been instrumental since January 2021. Additionally, she holds the position of Global Marketing Director and Product Development for Maternal and Child Health (MCH) at the same company since December 2020. Her expertise in public health is further underscored by her decade-long tenure at the Central Jersey Family Health Consortium, where she directed statewide initiatives on perinatal opioid education and provided specialized support to pregnant women with substance abuse issues.
Deena’s extensive experience in the healthcare sector includes pivotal roles such as Group Facilitator for RWJBarnabas Health’s Strengthening Families program and Women’s Program Coordinator at Preferred Behavioral Health of NJ. Academically, she holds a Master of Public Administration from Fairleigh Dickinson University and a Bachelor of Science in Political Science and Government from Stockton University. Deena’s career is a testament to her dedication to public health, community welfare, and the transformative power of mobile technology.
GoMo Health is a leading provider of population health management, specializing in award-winning, personalized patient engagement solutions that enhance the continuum of care and support new incentive-based reimbursements. Their innovative Concierge Care strategy, driven by the proprietary Behavioral Rx™ methodology, addresses the complex pathways to motivating patient actions and improving health outcomes. Partnering with health care organizations nationwide, GoMo Health offers scalable and cost-effective solutions for managing high-risk, chronic, and complex wellness issues, fostering better self-care and decision-making.
Susan: Hello and welcome to the Women’s Roundtable Podcast, powered by the Think Factory, where we learn how women think big and grow their business. My name is Susan Kleiner. I’m a partner with Outside General Counsel Solutions, and I’m the host of today’s episode. I’m happy to have with me here today, Deena Cohen. Deena is the business development and subject matter expert for maternal child health and substance use disorders and has worked for Gomo Health since January of 2021. Deena’s prior roles were in clinical treatment, education and program development at Central Jersey Family Health Consortium, Preferred Behavioral Health of New Jersey, and our W.J. Barnabas Institute for Prevention and Recovery. Deena earned a bachelor’s degree in political science from Stockton University and a master’s degree in public administration from Fairleigh Dickinson University. She’s a certified alcohol and drug counselor, certified tobacco treatment specialist, women’s treatment specialist and Fetal Alcohol Disorder Educator. So welcome. Thanks for being here.
Deena: Thanks for having me, Susan. When I hear all that said, it sounds like I have a really long list of things that it spent a lot of time doing. It’s impressive on paper. I’m really not not that impressive in person.
Susan: I disagree. I disagree. Having talked to you and gotten to know you, you’re every bit the experts. And I’m so happy to have you here today. So first off, I just wanted to ask what is Gomo Health and what do they do? Gomo Health is a fascinating company.
Deena: Well, we’re based in Asbury Park, New Jersey, and we are not an app. Everyone likes to refer to us as an app, and we are a web based platform. And unlike an app, we send SMS messages directly to our clients. So we work in different disease states, whether that may be diabetes, cancer health, heart health, substance use disorders, maternal child health. We when we’re hired by a provider, a hospital system, a pharmaceutical company, so we’re business to business to consumer. And then the messages go out. We’re an adjunct to what the company is doing to help people in their process of diseases, because we treat people as a whole person. When you get diagnosed with any sort of disease or pregnancy in itself is a different disease state, not a disease, but a different state that the person was in prior. You get that diagnosis and you’re sent out with maybe some pamphlets, maybe a certain amount of information and sent on your way. You go home and then the reality sinks in. 70% of people are noncompliant with their medication adherence. So what Gomo does is they send out messages a certain time of day, certain day of the week to keep people in compliance with their medication adherence, with their appointment reminders, with their mental health, their behavioral health, with activities to do with shopping lists, everything to keep people whole healthy on their own.
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