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Amanda Armendariz and Ken Waddell are integral figures at MadMen3, LLC, bringing a combined expertise that has significantly shaped the publishing industry. Amanda, serving as the Editor of Mailing Systems Technology Magazine, has dedicated over 14 years to ensuring the magazine’s editorial content remains relevant and engaging. Her extensive experience in editorial management, cultivated during her previous roles at RB Publishing, Inc., and The Employer Group, Inc., has made her adept at overseeing both print and digital media, building strong relationships with writers, and determining impactful topics. Ken Waddell, a seasoned professional with over 14 years as the Publisher of Mailing Systems Technology Magazine, focuses on expanding B2B media channels and improving customer communications. As the Co-Owner of MadMen3, he has been instrumental in the company’s innovative approaches to B2B, consumer, and customized customer communications since its founding in July 2019. His leadership and background in sales and marketing have propelled several media titles to new heights, making him a pivotal industry figure.
Amanda Armendariz is the esteemed Editor of Mailing Systems Technology Magazine at MadMen3, LLC, where she has diligently served for over 14 years. Since March 2010, Amanda has successfully overseen the editorial process for both PARCEL media and Mailing Systems Technology media. Her role encompasses determining hot topics for coverage, developing relationships with writers, and assigning articles accordingly. Amanda excels in coordinating editorial coverage with internal calendars for both print and digital channels, ensuring the publications remain relevant and engaging.
Ken Waddell is a seasoned publishing professional with over 14 years of experience as the Publisher of Mailing Systems Technology Magazine. In his current role, he focuses on growing B2B media channels to enhance customer communications, mail production and delivery, parcel shipping, and supply chain management. Ken’s dedication to improving customer experiences and helping businesses publish customized customer magazines has been a hallmark of his career. Based in Madison, Wisconsin, he has been instrumental in leading the Document Strategy media, Mailing Systems Technology media, and Parcel media to new heights.
Mailing Systems Technology is dedicated to helping mailers optimize their print and mail operations while seamlessly merging physical and digital communication strategies. As the ultimate industry resource, they provide comprehensive coverage on USPS regulations, mail center optimization, and customer communications management. Their goal is to ensure the success of every mailer through expert guidance and innovative solutions.
Chris: Welcome back to the Think Factory podcast powered by OGC Solutions. You can find us at OGCSolutions.com. This is Chris Santomassimo, the host of the podcast, and I’m on the floor of the National Postal Forum in Indianapolis, sitting here with Amanda and Ken. So, Amanda Armendariz is the editor and Ken Waddell is the publisher of Mailing Systems Technology magazine. So welcome to the podcast.
Amanda: Thank You!
Ken: Thank you very much.
Chris: I love the opportunity to sit sort of in a quiet corner of the floor and just talk to people that are actually, you know, boots on the ground, working with direct mail companies, creating the content and the events that you do and be able to share information, which ultimately is why you come to these shows in addition to making sales. So, I’d love to hear more about the magazine and, you know, some of the things that you do outside the magazine that help the industry.
Amanda: All right. Well, we have two publications here at the National Postal Form. So, we have mailing systems technology, and we have parcel mailing systems technology, as you might guess from the name, focuses on basically every aspect of the mail cycle. So, from, you know, address hygiene to postal service regulations, customer communication creation all the way through delivery. So basically, you’re involved with mail, you should probably be subscribing to us. We are a free subscription and then parcel focuses more on the shipping side of things. So, a lot of e-commerce supply chain challenges, you know, UPS, FedEx, regional carriers, that sort of thing. Ken, anything else?
Ken: Yeah, I mean, we the beginnings of the publications over 30 years ago, we were focused on really what’s going on in the mailing and shipping industry. So again, as a decision maker, if you’re looking at improving anything you’re doing in your mailing operation and production delivery, looking at your parcel supply chain and delivery areas. I mean, we are the go to media to really help you get the information solutions you need to make the improvements you need. So we hear a lot out there what’s going on in the industry for both the mailing and the parcel shipping side and we try to bring that information to you.
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