Monica is a proven marketing leader with over 30 years of experience guiding 200+ top brands and state departments toward exceptional growth and brand impact. As Founder and CEO of Marketsmith, she specializes in creating, developing, and leading strategic initiatives that elevate brand awareness and surpass lead generation goals across diverse business lines. Monica is known for her expertise in aligning with business unit leaders to increase brand awareness among Fortune 1000 C-suite executives, and she has a relentless work ethic, modern thinking, and a collaborative approach to leveraging internal talent and external resources.
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Alka Bahal: Welcome to the Think Factory’s Workplace Podcast, powered by OGC Solutions, a podcast where we explore the ever-evolving landscape of workplace dynamics. My name is Alka Bahal. I’m a Partner and Chair of the Immigration Services Practice at OGC Solutions, and I’m your host today.
I’m very pleased to have with me here Monica Smith, CEO and founder of Marketsmith Incorporated. Monica serves as a strategic partner and coach to CEOs and executive teams, helping clients navigate complex business challenges, drive revenue, and enhance leadership effectiveness. Welcome to the podcast, Monica.
Monica Smith: Hey, Alka. How are you doing?
Alka Bahal: I’m good. Glad to have you here today.
Monica Smith: I’m glad to be here. What an honor. Thank you.
Alka Bahal: Can you start by telling our listeners a little bit about yourself and Marketsmith?
Monica Smith: Sure. So, we are a women-owned strategic marketing firm. I started 25 years ago in a room in my home, and today we’re one of the largest strategic marketing agencies in the United States, and still proudly based here in New Jersey, but not doing it out of a bedroom in my home anymore.
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