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Jennifer Willey, as the CEO of Wet Cement, spearheads a purpose-driven company committed to empowering individuals, teams, and organizations to fearlessly realize their full potential. With over 25 years of diverse experience spanning from her beginnings as a fitness instructor to her tenure as a TV news anchor, and later, her leadership roles in sales & marketing within the realms of Technology and Advertising, Jennifer brings a unique perspective to her leadership at Wet Cement.
Under Jennifer’s guidance, Wet Cement operates on an insights-to-action philosophy, leveraging original research conducted in collaboration with Behavioral Scientists at Wharton University. This research, coupled with Jennifer’s extensive experience driving strategy, sales, and marketing for innovative companies, forms the bedrock of Wet Cement’s workshops, keynotes, and coaching programs. Jennifer’s approach is characterized by a blend of academic rigor and practicality, as Wet Cement’s proprietary methods integrate decades of peer-reviewed academic literature with elements of inspiration and enjoyment.
Jennifer’s leadership at Wet Cement is marked by a commitment to changing behaviors and mindsets through innovative methodologies. Her unwavering dedication to driving tangible results for her clients, combined with her passion for continuous learning and growth, underscores her role as a transformative leader in the fields of business and organizational development.
Wet Cement is a transformative company dedicated to empowering individuals, teams, and organizations to unlock their full potential and contribute to a more inclusive world. Through our programs, we help participants conquer fear and drive personal, professional, and business growth by fostering leadership, inclusivity, and business development. With a belief in the inherent self-worth of every individual, we strive to shape a productive global community where everyone can make their mark in a way that is both personally fulfilling and socially impactful.
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