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German is a seasoned professional with over 30 years of experience in Sales & Marketing, Business Development, and Management, having worked with industry giants like Kodak and Xerox. Currently serving as the Group Director of Digital Printing Production Services at Keypoint Intelligence in North Carolina, German leads diverse practices including commercial print, publishing, transactional, industrial, large format, and workflow. His expertise extends to strategic planning, marketing, sales, and technical service, evident in his role as Country Manager at HiTi Digital America, Inc. and Director of Marketing at X1. With a track record of delivering high double-digit response rates and positive ROI, German’s thought leadership in direct marketing has earned him accolades and testimonials from colleagues and clients alike. Passionate about driving business growth and fostering client relationships, German continues to make significant contributions to the digital imaging and document solutions industry.
Keypoint Intelligence stands as the global leader in data and market intelligence within the digital imaging industry, boasting over 60 years of unparalleled expertise. As the definitive source of test-based analytical information, competitive intelligence, and sales enablement, we offer a comprehensive portfolio covering hardware, software, consumables, and document management. Our commitment to empowering clients with a competitive edge is underscored by our array of SaaS tools and platforms, coupled with the most extensive independent research and data available in the industry. Through a unique fusion of product testing lab rigor, industry analyst firm insight, and hands-on consultancy, we partner with clients to navigate swiftly evolving markets, ensuring their continued success.
Chris Santomassimo: German is the group director of digital printing production services for keypoint. So welcome to the podcast, German.
German Sacristan: Hey, thank you. Thank you for having me here.
Chris Santomassimo: Ah, this is great. You know? Uh, so just a just a little bit of background for folks that might listen. Keypoint intelligence is devoted to really understanding the print business and the packaging industry and talking to operators in the industry to collect information about experiences and economics, et cetera.
German Sacristan: Right. I mean, there’s not only operators we we’ve been in the market over years. We do market research and consultancy all over the world. We have offices in headquarters is in New Jersey in the US, but we have offices in in the UK and Japan. So we cover the whole world and very focused on the printing industry like you said, and it’s all about market research and consultancy. And when we do market research, we not only talk to operators, we talked to many players in the supply chain from prime buyers. That actually is the reason why we are all here. Because somebody wants to print something, going through the print service providers and the vendors, the manufacturers, software people, all of that, we have different practices based on different applications, printing applications, packaging and labels. Like you said, we have production no more commercial. Uh, you know, production, publishing, transactional workflow, wide format. Uh, yeah, I think that I’m. I’m a customer communication. We also talked to the big brands about direct mail and transactional stuff and textile. I need. I was forgetting textile and we have an office side so we have other things and we diversifying and getting all the products too. But yeah, very focused on the on the printing industry in general, yes.
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