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George Pereira is the Vice President of White Bird and Moy, two innovative packaging brands based in Hamilton, Ontario. With a wealth of experience in the industry, George has played a pivotal role in transforming White Bird from a traditional print company into a leader in custom corrugated packaging. Under his leadership, the company has expanded its reach significantly, servicing customers from the Greater Toronto Area all the way to upstate New York and Chicago.

Passionate about collaboration and creativity, George emphasizes the importance of his talented team, who consistently deliver exceptional solutions that help brands shine on the shelf and at the doorstep. He believes in the power of partnerships and networking to drive growth and innovation in the packaging sector. Join George as he shares insights and stories about navigating the ever-evolving landscape of branding and packaging.

Chris Santomassimo: I’m your host today, Chris Santomassimo. And the nice thing about having your own podcast is you get to talk to your friends or your new friends and your interesting people in the industries that you serve. And I had the privilege of meeting George Pereira recently, who is the vice president at Whiteboard and Moy up in Canada in the packaging segment. So welcome to the podcast.

George Perreira Well, thanks for having me, Chris. it’s great to join you on the think tank and I’m excited to be here.

Chris Santomassimo: Terrific. Well, we appreciate you jumping on. And you know, as I said, I just like to spotlight really interesting folks in the industry. They’re doing creative things, growing, thinking about, you know, how they’re, you know, how their business is going to grow and prosper. A lot of networking. I know that you do. So I’d love to introduce or have you introduce the company to the folks that listen to the podcast and we’ll kind of take it from there.

George Perreira Yeah, no, that’s great. And actually, I want to make a comment ’cause I, I, I appreciate how you said you want to connect with interesting, creative people. I am far from the creative genius behind some of the great work that my company does.

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