Blair Jason-Brown is the Director of Marketing at Case Paper, bringing a strong background in brand strategy and digital marketing. Prior to joining Case, Blair served as a Marketing Strategy Consultant at 1SEVENTY1, Director of Brand Marketing at Walgreens Boots Alliance, and a Digital Marketing Automation Strategist at Cisco, building deep expertise across brand, strategy, and marketing technology.
Arika Stoecker is the Director of Business Development at Case Paper, with more than a decade of high-performing sales experience leading the company’s Midwest regional business. With extensive knowledge of Case’s operations and the paper industry, she now supports growth on a national scale—driving marketing initiatives, collaborating across teams, and leading key efforts such as the rollout of a new large-format sheeter in Indiana and Case’s participation in Luxe Pack NY & LA. Outside of work, Arika enjoys running, baking, raising two toddlers, preparing to pursue a master’s degree in Business Analytics, and indulging her love of true crime—proof that being “On the Case” comes naturally.
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Chris Santomassimo: I’m your host today on The Think Factory podcast, Chris Santomassimo. And as you probably know from listening to episodes of The Think Factory podcast, we’re always on the lookout for interesting people and interesting companies. And really that kind of falls into a couple of categories, you know, people that are doing exciting things on the technology side, but also companies that are doing, you know, sort of the standard hard traditional work, but doing it in a very cool and innovative way. And I think that Case Paper really fits in that second category, and that’s why we were drawn together.
And I’m really happy to host Arika Stoecker, who’s the Director of Business Development, and Blair Jason-Brown, who’s the Director of Marketing at Case Paper. Welcome to the podcast.
Blair Jason-Brown: Thank you.
Arika Stoecker: Thanks, Chris. Happy to be here.
Chris Santomassimo: Well, so happy to have you guys. Certainly being around the printing and packaging industries, we’ve known about Case Paper for a long time. But as I mentioned when we got together, not only were you guys a very energetic squad at the Printing United Expo, but just the material that I’ve seen in terms of announcements about your additions to your team and your growth over the years, just the interesting and cool way that you’re going to market really drew us together. So I’d love for you to introduce the company or maybe reintroduce the company to folks that have heard about it and tell us about some of those exciting things.
Blair Jason-Brown: Thank you. Appreciate it. Yeah, we have a lot of fun. We really are a family, and so it says it all on our website, like, we’re like family, but we pay you to work with us. And so that’s how it is with our employees. And so it’s the best type of family, right? So we have a lot of fun.
We always say that, you know, we take our customers and our business very seriously. That’s why you hear us being on the case, but we never like to take ourselves seriously. We might as well have fun with it.
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