I spent 10 years in packaging sales before jumping into industry reporting in 2020 with Bloomberg’s Green Markets. In 2022, I joined Bloomberg Intelligence as its corrugated-market analyst while remaining managing editor of the Green Markets Box Report. The monthly publication draws on insights from hundreds of packaging professionals to offer a unique forward-looking synopsis of box producers’ sentiment surrounding box demand. That content can be found on the Bloomberg Terminal and in the Green Markets Box Report.
Those interested in packaging trends may be familiar with some of my work around corrugated recycling rates, which was highlighted in trade publications like Recycling Today, Resource Recycling and Packaging Dive. Following the presentation of this new recycling data, the American Forest & Paper Association revised its methodology, lowering the reported recycling rate from 93% to the low-70% range.
In 2025, I introduced Bloomberg’s Corrugated Box Cost Index, which aims to provide buyers with a more transparent approach to assessing the relationship between input costs and changes in box prices.
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Chris Santomassimo: I’m your host today, Chris Santomassimo. Really excited to talk this morning with Ryan Fox, who’s with Bloomberg. He’s a corrugated packaging market analyst and bringing us news right from the horse’s mouth about the packaging market and all of the operators in it. Welcome to the podcast.
Ryan Fox: Thanks for having me, Chris.
Chris Santomassimo: I have to say that I’m flattered that someone from Bloomberg, I mean, such a great organization, would jump on our podcast. So, thank you very much. When you and I got to meet each other, Ryan, I was really intrigued by what you’ve done, which was to go from being an operator in the packaging market, corrugated, I think, in particular, and becoming sort of a news source through Bloomberg. So, I’d love to, you know, dice that up and learn a little bit more about you and what you’ve done to create this vertical at Bloomberg.
Ryan Fox: Yeah. So, what a wild ride. I stumbled into corrugated packaging in 2010. It was a complete accident. I had just graduated from NC State University with an MBA in innovation management. It was 2010, and if you remember 2010, we were on the backside of the great financial crisis. Hiring people was incredibly difficult.
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