In this episode of the Think Factory podcast, we sit down with Pam Brandon, founder of AGE-u-cate Training Institute and creator of Dementia Live, to explore the growing challenges of caring for an aging population and those living with dementia. Drawing from her deeply personal experience caring for both of her parents, Pam shares how years as a family caregiver exposed gaps in healthcare education and support—and ultimately inspired her to create experiential learning programs designed to help caregivers and healthcare professionals better understand the realities of dementia.
Pam explains how Dementia Live uses immersive, experiential education to build empathy, improve communication, and give caregivers practical tools they can immediately apply. The conversation also examines the growing demand for dementia and geriatric care, workforce challenges, caregiver turnover, and emerging initiatives aimed at addressing these gaps. Pam challenges the misconception that a dementia diagnosis is the end of an active life, emphasizing the importance of connection, community, and helping people living with dementia maintain quality of life. She also shares lessons from her entrepreneurial journey and why collaboration—not competition—is essential to creating meaningful change in dementia care.
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