Nick Gawreluk is the founder of Print Profit, a company that transforms how printers understand and improve their profitability. His international business background spans 40+ countries with some of the industry’s largest equipment manufacturers and printing companies. He has a bachelor’s degree in Print Media from the Rochester Institute of Technology and an MBA from the Frankfurt School of Finance and Management.
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Chris Santomassimo: I’m your host today, Chris Santomassimo, and I’m really excited to introduce a new friend of the podcast, Nick Gawreluk, who is the founder of Print Profit in Minneapolis. So welcome to the podcast.
Nick Gawreluk: Chris, I’m a longtime listener and grateful for the opportunity to connect together this afternoon.
Chris Santomassimo: You’re too nice, Nick, for sure. Must be your Midwestern roots keeping you nice. Minnesota nice. Hey, well, listen, one of the several reasons I was so interested to host an episode on the podcast with you is I’m just really, I don’t know, really excited for what you’re offering to customers, because I think it’s something that is really needed in the industry, frankly.
You’ve really taken the bull by the horns, so to speak, and grown your company, PrintProfit, in a fairly short amount of time. And I guess that means I’m right about the need for what you’re offering. So we’d love to hear about yourself and about PrintProfit and what you’re doing for customers. So take it away.
Nick Gawreluk: You know, so Nick, Nick G in a nutshell, born and raised in the Midwest, fell into printing industry by pure coincidence. I don’t have a family who is in the business, but I went to a local public high school and little did I know they had almost a midsize printing company in the high school that they would train students A to Z. You know, Graphic Arts 101, Print Communication Management. And I just loved marrying up business, being an entrepreneur with the creative aspects of design and actually printing something and how do you market it and sell it and rinse and repeat.
So that would lead a young man at 15 down a path that would span over 40 countries working for some of the largest printing companies in the world. Some of the largest equipment manufacturers that serves the industry. And you know, through that journey saw a lot of opportunity where this industry full of hardworking people who are passionate and take risks. We need to modernize if there’s going to be a brighter financial future.
Chris Santomassimo: You know, and I’ve talked about this on the podcast several times, you know, the one of the things that makes the printing and packaging industry so interesting to me anyway, is really the interplay between the latest and greatest technology, including AI, of course, but really syncing with technology that in many cases is not new, at least at its core.
Nick Gawreluk: […] Here we are in the year 2025 and the bulk of how the industry is running their printing companies, they’re running off of traditional cost accounting methodologies that came out of the industrial revolution. And we haven’t, as a printing industry, really innovated since. And where this becomes so dangerous is the way we think about what does a job cost us has not evolved in that long, long amount of time.
So fundamentally, something as simple as what does this job truly cost me? We as an industry are seeing that unclear. And then the contamination spreads further down because how do we come up with our selling prices?
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