Allen Taheri is the CEO of 1Vision, a marketing execution partner serving over 10,000 global franchises across industries such as QSR, retail, education, and politics. Since taking the helm in 2008, he has grown the company from a two-person operation into a national enterprise with more than 250 employees and multiple U.S. facilities. Under his leadership, 1Vision supports major brands—including Papa John’s, Sparklight, and Comcast—by providing end-to-end marketing solutions ranging from print and mail to signage, uniforms, promotional kits, and nationwide distribution.
Recognized for its tech-driven automation systems, 1Vision delivers 99.8% on-time accuracy while handling large-scale production, including 350 million annual mail pieces and 10,000 monthly franchise POP kit rollouts. Allen’s entrepreneurial journey began at age 14 with the launch of Polaris Computers, a tech venture he grew past $1M in revenue before selling at 18. Guided by his passion for technology and systems that simplify work, he aims to make 1Vision the marketing execution backbone for leading franchise and enterprise brands. Beyond his professional role, Allen is active in YPO and is a dedicated husband and father to three daughters.
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Christopher Santomassimo: He’s the CEO of One Vision in a number of places, including Jackson, Mississippi. And welcome to the podcast, Alan.
Allen Taheri: Thanks for having me. I appreciate it, Chris.
Christopher Santomassimo: You know, we got together some weeks ago, just after, you know, really connecting to talk about what you do. But what I’ve always been impressed with One Vision is the fact that you’re really a solutions provider.
You’re really empowering your customers in terms of their marketing campaigns on the digital side, as well as on the direct mail side, among other things. So before we get into some details, I’d love for you to introduce the company to the people that maybe not have heard about it.
Allen Taheri: Sure. I started the company with my partner, Hutan, in 2008. The business was started basically as a little copy shop, and it scaled pretty quickly in 2008, 2009, because we started doing direct mail. Then we got into political direct mail.
And from there, we went into doing yard signs. And then the business expanded again in 2019. We did an acquisition in Denver. And so we expanded closer to the West Coast. And then we did another one in Houston. And along the way, we’ve bought and sold, my partner and I, over 25 companies as we’ve scaled up and down.
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